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Section 294 of the Companies Act, 1956 requires a company’s general meeting to approve the appointment of sole selling agents. The Central Government can also prohibit the appointment of sole selling agents in certain cases, such as for companies with a paid-up share capital of at least ₹50 lakh.
Agent and broker arrangements are essential structures in business, particularly in industries like insurance, real estate, and finance. These arrangements involve third parties (agents or brokers) who facilitate transactions or services on behalf of another entity, known as the principal, such as an insurance company, manufacturer, or service provider. Agents are individuals or entities authorized to act directly on behalf of the principal, often holding a close, legally binding relationship. In this role, agents can perform tasks like negotiating contracts, managing transactions, or representing the principal in dealings with clients. Since agents act as an extension of the principal, their actions typically create direct obligations and rights for the principal. For example, an insurance agent can sell policies and manage client relationships in the name of the insurance company, ensuring alignment with the company’s standards and policies.
Brokers, on the other hand, operate with a degree of independence from the principal, acting more as intermediaries than direct representatives. Unlike agents, brokers do not have the authority to make decisions or commitments on behalf of the principal. Instead, they facilitate transactions by connecting clients with suitable products or services from various providers. Brokers earn a commission for each successful transaction, and their primary duty is to the client rather than the principal. For instance, an insurance broker may compare policies from different companies to help clients find the best fit, acting in the client’s interest rather than being tied to one insurance provider.
Agents and brokers extend the reach of a company, allowing them to tap into new markets and demographics without directly establishing a presence. This is particularly valuable in industries where local knowledge and relationships are crucial.
Companies can save on operational costs by leveraging agents and brokers instead of investing in full-scale sales teams or additional offices. Agents and brokers operate independently, reducing the need for direct oversight and overhead.
Agents can cultivate strong, long-term relationships with clients on behalf of the principal, leading to greater customer loyalty and retention. These personal connections are often key to client satisfaction and trust.
Here’s the eligibility criteria for agents and brokers in simplified points:
Here’s a checklist for agent and broker eligibility:
Here’s a summary of the documents typically required for agent or broker eligibility:
Has broad authority to act on behalf of the principal in specific areas or for particular tasks, often seen in insurance or property management.
Has limited authority, usually appointed for a single transaction or specific duty, like a real estate agent selling a house.
Represents only one principal or company, focusing solely on that company's products or services (common in insurance or direct sales).
Acts as an intermediary between clients and insurance companies, helping clients find policies that best meet their needs from various providers.
Assists clients in buying, selling, or renting property, representing either the buyer, seller, or both, depending on the arrangement.
Facilitates the buying and selling of securities, such as stocks and bonds, on behalf of clients, typically within a brokerage firm.
Here’s a look at the key characteristics of agents and brokers:
Here’s a general guide on how to register as an agent or broker in most industries:
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